ART AT WAR: Countering Negative Images of Blacks in the Media

The longest-running, most successful propaganda campaign of all time is for black inferiority.

From posters that advertised slaves for sale, to the New Yorker‘s radical “Obama” cover, there has been an unrelenting, powerfully persuasive effort to promote what the brand of black inferiority. Even today, for every positive image of African-Americans, there are 100 negative stereotypes; sadly, many of them perpetrated by Black people.

Advertising came in many, many forms, including any form of communication, such as text, posters, placards, and the like and consists of a clever combination of images and words. Images and words combined are very powerful, and have been used, quite effectively, to convey this whole idea of African-Americans being “less than”; “not as good as”: the myth of Black inferiority.

And the concomitant myth of white superiority.

Black inferiority is a myth that had to be created in order to justify slavery within a democracy. These two contradictions – slavery and democracy – had to be reconciled, and the only thing the good old U.S. of A. could come up with was the declaration and substantiation that slaves were not human.

We must realize that we are not talking about ancient history, either. We have slave narratives that were written in the 1930s. The tragedy and horror of chattel slavery happened only a few generations ago. And the inferiority that was drummed into us through the media – through propaganda – has passed down from generation to generation just like a favorite family recipe.

This sickness must be addressed.

 If you have a malignant tumor, you cannot just wait for it to dissipate. It will not just go away. It will spread. The disease of institutionalized racism in the media has been a cancer that we have hoped would just go into remission and now, the whole planet has bought into the myth of Black inferiority, and of white superiority.

We have become insensitive or desensitized to the point we are unconscious of what we see, hear and what is going into our minds. We have become a party to our own brainwashing. We have joined in and become our own victimizers.

In the old days, you had white comedians putting on black cork and basically humiliating and ridiculing Black people. Fast-forward a few years, when we were given this illusion called “progress”. Black comedians said to the white comedians “Hey, you don’t have to ridicule and humiliate us, we’ll do it. We’ll take it from here, boss.”

And they took it from there…and carried it straight to Hell.

Let’s take the use of the word “nigger”, for example. Black comedians took this wicked, destructive word and took ownership of it as if to call ourselves a nigger was empowering, when in fact it continues to damage our psyches and diminish us as human beings.

The historian Carter G. Woodson said that African-Americans have been basically conditioned to go around to the back door, and if there is no back door, we will insist on one.

If you can get a Black comedian to show up on a late-night talk show and act the clown, it’s comforting to those people who say, “See they are a happy people. They aren’t angry with us for five hundred years of slavery and oppression.” It is like approaching a dog you have abused, neglected and chained up in your kitchen for a week, thinking “Boy, I sure hope it doesn’t bite.” And if, instead of tearing out your throat, the dog starts wagging its tail, you breathe a sigh of relief and say “Whew, good dog.”

It is a toxic mix – white supremacy, white superiority, and black inferiority.

Why we expect so little of ourselves and of each other

There are several reasons for this sad and unfortunate truth.

For starters, lower expectations mean fewer disappointments.

We have become comfortable with negative behavior; with poor performance.

Recently, my students and I met at a local, Black-owned vegetarian / vegan restaurant for a meeting. The restaurant, scheduled to open at 11:00am, was closed. It was noon when we arrived. This was not the first time this had happened and I suggested we go somewhere else, but everyone – except yours truly – was set on eating at this place.

Time crept on. 12:30pm…12:45pm…1:00pm.

Finally, at 1:15pm, the owners drove up, walked by us without even a “Hello”, let alone an apology for their extreme lateness, and entered the restaurant.

My students and I followed. I asked if they had anything already prepared that we could eat and they informed me that they prepare their food daily, so I would have to wait. I informed the owner that we had already been waiting for an hour and that they were supposed to be open at 11:00. The owner shrugged her shoulders and said “We have lives outside of this restaurant. Don’t you have a life outside of your job?”

As a business owner who goes above and beyond to satisfy my students and those who read my books and watch my films, I was shocked and furious. I told my students that I was leaving and would never spend another dime with those fools. My students all said that we need to give Black businesses second, third and forth chances. And that as “conscious” Black folks we must be even more forgiving.

I said “Consciousness has nothing to do with it! We have to demand excellence from Black businesses and cease this acceptance of Black mediocrity or we will remain mediocre!” I then hugged everyone and left. I have never returned to that restaurant. And never will.

From kindergarten through fourth grade, I attended Sol R. Crown Elementary School in a poor neighborhood on the West Side of Chicago. At Crown, being smart and working hard was interpreted as acting white. Because to be smart, was also to be different. And to be different meant that you were trying to be better than those who were not striving.

When I was in kindergarten, one day my class was counting from one, through ten. My voice seemed to stick out from the rest of the group for some reason. The substitute teacher – a Caucasian woman who appeared to be in her early forties and mean as a junkyard dog fed a steady diet of gunpowder and guinea peppers – seemed to notice too and she singled me to count by myself. “Won…too…th-REE…for…” I said, pronouncing the words carefully and correctly, as my mother and sisters taught me. “…fiv…” The students laughed at the way I properly said five. They also laughed at my “nin” and my “tehn”, saying “It ain’t ‘fiv’, it’s ‘fahv’; it’s not ‘nin’, it’s ‘nahn’; and it shol’ ain’t ‘tehn’, it’s ‘tin’.”

I challenged them and said they were “talking country” (“talking country” means to speak in an unsophisticated manner, usually associated with the drawl of the rural American South) and asked the teacher who was right. The teacher told them I was wrong and that the “country” way they said the numbers was the “proper way for your people to say it.”

And no, this was not in Yazoo, Mississippi in the 1800s. It was 1972 in Chicago, Illinois.

Even today, if a Black person is articulate and does not use slang, some of us will say that person is acting “white”.

The media is directly responsible for this. The perpetuation of stereotypes is always done through print, television, film, radio, music and, now, the internet.

We sing, dance, and make love to catchy beats that endorse, reinforce, and promulgate our most self-destructive habits.

Flip the channel or turn the page and there are the “baby mamas” and “baby daddies” so ubiquitous in common American culture that they become plot points or titles for mainstream comedies and movies.

And there, on the news, backed by respected research, are the products of all this ingrained promiscuity and violence – young Black children, seemingly running amok in urban cities that breed violence.

The syndicated television program Maury, hosted by Maury Povich, is known for its “Who’s Your Daddy?” segments. Much of the content is based on issuing paternity tests to teens and young adults in hopes of determining fatherhood.

Many of Maury’s guests are black, and the sheer number of these cases is damning. Shows like these, along with court television shows that promote the same dysfunction, are very popular.

Millions of viewers are indoctrinated by these images of black family chaos. And we watch these programs like a gory highway car wreck because they involve so many people who look like us.

Blacks not only dance to the beat of family destruction, we patronize films by black producers and directors that reinforce all the bad we’ve been fed about ourselves – first by the white ruling class, and now by our brainwashed brethren.

Whether it’s the Rihanna and Chris Brown domestic violence madness, negative, self-demeaning movies, or characters like those depicted in nearly any Tyler Perry movie – Black relationships and families are seen as hopelessly at odds, dysfunctional, violent, and inadequate.

Yet we accept and share these perceptions without question, qualm or quarrel.

Passionate conversations about “no good black men” among groups of Black women are common. What is a rare occurrence, though, is our willingness to go to the historic root of negative Black male behavior or discuss how fatherless homes help shape the sentiments shared by so many Black women.

Likewise, Black men are not aware of the unconscious motivators that cause them to demean our Sisters. There is no objection raised when these men lament about evil, mean-spirited, materialistic, or impatient Black women, and then expound on why they are better off with white women. Little attention is paid to the daughters these men bring into the world. Not only are they conditioned to live the stereotype of their mothers, many do so in homes with absentee fathers.

It is assumed that Black women are supposed to have a gang of children with multiple men who will eventually abandon them. These women are quickly relegated to “supermom” status, expected to serve as both the foundation and as the Black family’s doormat. This, too, is a topic that receives little discussion, as is the mystery of how and why Black women become enablers, molding Black boys who will someday emulate the actions of their wayward fathers.

At a very young age, Black men and women are inundated with messages that they cannot trust or depend upon one other. Children see images of – and hear comments and jokes about – lazy, greedy, irresponsible, or otherwise flawed Black adults.

These degrading stereotypes are reinforced and enhanced by our negative portrayal of in the media. Black characters have appeared in American films since the beginning of the industry in 1888, but Black actors were not even hired to portray Black people in early works. Instead, white actors and actresses were hired to portray the characters while in “blackface.”

In addition, Black people were purposely portrayed in films with negative stereotypes that reinforced white supremacy over Black people. Since motion pictures have had more of an impact on the public mind than any other entertainment medium in the last ninety years, this has had a tremendous effect on society’s view of Black people.

The media sets the tone for the morals, values, and images of our culture. Many people in this country, believe that the degrading stereotypes of Black people are based on reality and not fiction. Everything they believe about us is determined by what they see on television. After over a century of movie making, these horrible stereotypes continue to plague us today, and until negative images of Black people are extinguished from the media, we will be regarded as second-class citizens.

The Solution

We have not come that far since 1914, when Sam Lucas was the first black actor to have a lead role in a movie for his performance in Uncle Tom’s Cabin

1915 is a significant date in motion picture history because D.W. Griffith released The Birth of a Nation, which supported the Ku Klux Klan and is possibly the most anti-Black film ever made.

The National Association for the Advancement of Colored People (NAACP) worked very hard to try to ban the film due to its vicious portrayal of Black people as subhuman compared to the glorified Ku Klux Klan. The Birth of a Nation was important because it led to the creation of a new industry that produced “race films” for African-Americans. These films portrayed us in a positive light and addressed many social concerns of the community.

Before “race films,” Black people were nothing more than shuffling, shiny-faced, head-scratching simpletons with bugged out eyes who leaned on brooms and spoke bad English, but after the introduction of “race films,” we were depicted with more dignity and respect.

In order for Black people to ensure that they would have positive roles and stop reinforcing negative stereotypes through film, we had to make our own movies. The same holds true today.

On Saturday, August 4, 2012, we will explore this topic in-depth and present solutions at the Black Science Fiction Film Festival, during the panel entitled Art at War: Countering Negative Images of Blacks in the Media.

This amazing panel includes:


A community activist, lecturer, journalist and filmmaker, voted one of Departure Magazine’s Leaders of the New School and one of The Street Legends 2006 Hip Hop Activists of the Year.

Under Kalonji’s direction as Founder/National Chief Coordinator of the FTP Movement, programs such as Feed The People, Siafu Youth Corps, MOBB(Mothers of Black and Brown Babies) and the FTP Artists Collective, have matured and developed.

Known as “The Riot Starter” due to his uncompromising position, ability to move the crowd, and muscle in his voice, Kalonji has been featured on the Ride or Die, Poets 4 Political Prisoners and Organize the Hood Tours.

The high demand for this powerful force in the Black Movement has earned him the honor of hosting both Black August Commemoration Concerts and Festivals in Oakland, California and Atlanta, Georgia, annually. In 2007, Kalonji was instrumental in the launching of the Cease Fire: Stop Police Terrorism Campaign, a national crusade that amalgamated community organizers and the hip hop community to tackle issues of police brutality. Endorsers of the Cease Fire Campaign include The National Political Hip Hop Convention, Congresswoman Cynthia McKinney and former political prisoner Dhoruba Bin Wahad.

In addition to his effective organizing and electrifying microphone skill, Kalonji is also a talented writer whose work has appeared in San Francisco Bay View, The Source, Frontline Magazine and The Bandana Republic: A Literary Anthology by Gang Members and Their Affiliates. Kalonji is also author of the bestselling book, How to Build a People’s Army.

Finally,  Kalonji Changa and film producer Vaughn Saber will be releasing an explosive documentary about police brutality entitled Why We Say FTP. The film will be internationally distributed and includes freedom fighters, rappers and politicians.


One of the newest faces in Hollywood to watch is Atlanta native Yakini Horn, who made her television debut as a member of the ensemble cast  joining Oscar winner, Cuba Gooding Jr., in the Hallmark Hall of Fame movie Firelight on ABC. She also has a role in Tyler Perry’s Madea’s Big Happy Family.

 Yakini’s love affair with acting began as a student at North Atlanta High School, when she was cast to play the lead role in the production of “A Funny Thing Happened on the Way to the Forum” and continued while she was a student at Georgia State University, where she graduated with a degree in Theatre and African-American Studies.   

She has appeared in several prominent Atlanta theatrical productions including For Colored Girls Who Have Considered Suicide When the Rainbow is Enuf and The Colored Museum, both directed by actress and director Jasmine Guy; the Vagina Monologues; and her annual show for teen girls called Divine Intervention, in which she plays a variety of characters whose common thread is that somewhere in their childhood, either family, church, school or community failed to intervene at the first signs of trauma and trouble.

Most recently, Yakini appeared in an episode of the USA Network series Necessary Roughness, in which she played a roller derby star and she will be seen in the upcoming season of Homeland on Showtime.


Screenwriter, director and producer, Bobby M. Peoples always dreamed of entering the entertainment business. After his stint in the US Army, he actively pursued this goal and became an actor.

After several rejections at auditions, Bobby entered film school, where he studied music and video production.

After working on several projects for Dreamworks, Touchstone Pictures and New
Millennium film studios, he founded his own film production company, The Peoples Film Company, where he writes, produces and directs great films and nurtures the talent of other up-and-coming filmmakers.


Balogun is the author of the bestselling Afrikan Martial Arts: Discovering the Warrior Within and screenwriter / producer / director of the films, A Single Link and Rite of Passage: Initiation.

Balogun is one of the leading authorities on Steamfunk – a philosophy or style of writing that combines the African and / or African American culture and approach to life with that of the steampunk philosophy and / or steampunk fiction – and writes about it, the craft of writing and Steampunk in general, at

He is author of three novels – MOSES: The Chronicles of Harriet Tubman (Books 1 & 2) (Steampunk); Redeemer (Science Fiction); and Once Upon A Time In Afrika (Sword & Soul). He is also co-creator of the soon-to-be-released role-playing game, Ki-Khanga™: The Sword & Soul RPG.

Balogun is Master Instructor of the Afrikan Martial Arts Institute and Technical Director of Martial Ministries of America, a non-profit organization that serves at-risk youth.  He is also a traditional African priest, actor and conflict resolution specialist, who works and lives in Atlanta, Georgia with his wife, his seven daughters and his son.


Rabiyah is a native of Compton, California. She is a professor of Speech Communications at Clark Atlanta University, and a professional radio broadcaster by trade; she has worked in radio for over 12 years and currently hosts ORGANIZED FUSION on WRFG 89.3 FM-Atlanta.

Rabiyah received her undergraduate and graduate degrees from Howard University in Washington, D.C. Her graduate degree was acquired in the disciplines of Rhetoric and Intercultural Communications, with an emphasis in the study of Hip Hop Music and Culture as a rhetorical tool.

Ms. Karim-Kincey lectures and consults in the area of Hip Hop music and culture. She is author of the lecture series,THE DUAFE PARADIGM: Restoring Feminine Energy for the Survival of Hip Hop, and the book, NOMMO RHYME & REASON-Power of the Spoken Word: The Rhetorical Significance of Hip Hop Culture through its Element of Hip Hop Music. Her article, Hip Hop is a Tool, Not a Circus! was published in Clark Atlanta University’s Spring 2007 Journal of Communications.

From Zulu Queen in the Universal Zulu Nation to academician, Ms. Karim-Kincey seeks to further studies and research that will restore the “Kulture” to Hip Hop. It is her desire to join the efforts of the many brilliant scholars and artists of the Hip Hop community who are working tirelessly to take Hip Hop back from the grips of the mainstream, and return it to a level of integrity and artistry that once was revered.


Rabb Love is the founder of the Guerrilla Republik fashion line. 

Launched in 2003, Guerrilla Republik‘s goal is to bridge the gap between black and brown communities through Hip Hop. 

Guerrilla Republik draws its inspiration from the first successful slave revolt in Haiti (Ayiti) in 1794; a rebellion that – to Rabb Love – exemplifies unity, strength, determination and the will of the Creator.

Rabb’s mission is to stimulate minds, expand the dynamics of thinking in our inner cities and motivate individuals to take a pro-active approach to life through re-education, self-reliance and preparedness.


Milton Davis is a chemist by day and a writer/publisher by night and on the weekends. He writes and publishes uplifting science fiction and fantasy stories from an African-American perspective because he feels that there is a lack of positive black characters in the speculative fiction market.

Milton is the author of five novels: Meji Book OneMeji Book Two, Changa’s Safari Vol. 1Changa’s Safari Vol. 2 and Griots: A Sword & Soul Anthology, for which he is a contributing editor, along with sword and sorcery living legend – and founder of the fantasy subgenre, Sword and Soul – Charles R. Saunders.

A man who wears many hats and wears them well, Milton is producer of the film, Rite of Passage: Initiation, which is based on his short story, Rite of Passage and co-creator / cartographer for Ki-Khanga: The Sword and Soul Roleplaying Game.

All of Milton’s works are self-published through his company, MVmedia, LLC:


Kofi Michael Johnson – a native of Rochester, New York – has worked extensively in the multimedia field for over 10 years. His love for visual art was developed during his studies at the famed School of the Arts High School, based in Rochester, New York; The Art Institute of Atlanta; and Westwood College, as an animation major.

Kofi was one of the first to produce and self publish a comic book that features an African-American super hero, even going on to produce a special series in conjunction with the American Cancer Society to promote non-tobacco use among the urban youth.

Kofi has been featured in several newspapers and magazines, including About TimeRochester MagazineReality MagazineThe SentinelThe Democrat & ChronicleCity Paper, and Creative Loafing.

To his credit, Kofi has directed 10 music videos, including two filmed in Africa. He has also worked as a story board artist, comic book illustrator, camera operator, and video editor.

Finally, Kofi is the founder of Afrikom Media Group and Afro-Man Kids Space, a positive social network targeting youth of African descent.

Kofi can be reached at and

So, walk, crawl, bicycle, or rent a blimp…whatever it takes to make it out to the Black Science Film Festival in Atlanta, GA. You do not want to miss this!


About Balogun

Balogun is the author of the bestselling Afrikan Martial Arts: Discovering the Warrior Within and screenwriter / producer / director of the films, A Single Link, Rite of Passage: Initiation and Rite of Passage: The Dentist of Westminster. He is one of the leading authorities on Steamfunk – a philosophy or style of writing that combines the African and / or African American culture and approach to life with that of the steampunk philosophy and / or steampunk fiction – and writes about it, the craft of writing, Sword & Soul and Steampunk in general, at He is author of eight novels – the Steamfunk bestseller, MOSES: The Chronicles of Harriet Tubman (Books 1 & 2); the Urban Science Fiction saga, Redeemer; the Sword & Soul epic, Once Upon A Time In Afrika; a Fight Fiction, New Pulp novella, Fist of Afrika; the gritty, Urban Superhero series, A Single Link and Wrath of the Siafu; the two-fisted Dieselfunk tale, The Scythe and the “Choose-Your-Own-Destiny”-style Young Adult novel, The Keys. Balogun is also contributing co-editor of two anthologies: Ki: Khanga: The Anthology and Steamfunk. Finally, Balogun is the Director and Fight Choreographer of the Steamfunk feature film, Rite of Passage, which he wrote based on the short story, Rite of Passage, by author Milton Davis and co-author of the award winning screenplay, Ngolo. You can reach him on Facebook at; on Twitter @Baba_Balogun and on Tumblr at

3 responses »

  1. Ronald T. Jones says:

    This is a great article. This is why it is important to get more black people hooked on science fiction and fantasy. Spec fic is more than entertainment, it’s an image molder. Black people, especially children must be fed a steady diet of black heroes and heroines piloting space ships, combating alien invaders, slaying orcs and dragons, creating and using futuristic technology, casting spells, and vanquishing vampires, werewolves and other malevolent creatures. Images are extremely important.

  2. […] of Black Science Fiction Film Festival, held on August 4, 2012 in Atlanta, GA. The panel, entitled Art at War: Countering Negative Images of Blacks in the Media, examined the deep-rooted psychological and sociological problems caused by the negative images of […]

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